War Effort Mobilization Campaigns Poster Collection, 1942-1945.

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War Effort Mobilization Campaigns Poster Collection, 1942-1945.

http://www.worldcat.org/oclc/58447845

Collection contains miniature reproductions of billboards designed by the War Advertising Council that advertise various government campaigns during World War II. A broad range of campaigns are represented in this collection, including war bonds, civilian employment, women's Naval Reserve (WAVES) service, food rationing, civil defense, and fire prevention. Campaigns were approved by various government agencies. The Treasury Department is the most heavily represented agency in this collection, but other agencies such as the Office of Civilian Defense, the War Food Administration, the War Manpower (or Man Power) Commission, the National Housing Administration, and the Office of War Information are also included. Most of the posters are in full color and feature images depicting scenes involving military activity, civilian and family life, women's war contributions, and patriotic symbolism. Many of the posters come with attached promotional literature or form part of "sales kits" designed to encourage businesses to purchase and sponsor a billboard to promote war effort campaigns in their community. Included in the collection are examples of outdoor advertising for the Second through the Seventh War Loan drives.

240 items (3 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7765564

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

United States. Naval Reserve. Women's Reserve

http://n2t.net/ark:/99166/w6621s99 (corporateBody)

The United States entered WWII in 1941 and soon faced a serious shortage of manpower in the military. Congress, along with public interest and advocacy from various national organizations, forced the Department of the Navy (over considerable internal resistance) to start accepting women into their service to augment the many thousands of men already active in the war effort. On June 24, 1942, Congress passed an act to create a women's reserve as a branch of the Naval reserve; to be governed by ...

United States. Office of War Information

http://n2t.net/ark:/99166/w6mm75nv (corporateBody)

United States. War Manpower Commission

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History Roy Pearson was a labor representative from the Industrial Union of Marine and Shipbuilding Workers of America, or IUMSWA, Local No. 9 in San Pedro, California. The IUMSWA was a labor union that represented all shipyard workers. Established in the 1930’s, the Congress of Industrial Relations, or C.I.O, was a federation that organized industrial unions, such as the IUMSWA, in the United States and Canada. The C.I.O. merged ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

United States. Office of Civilian Defense

http://n2t.net/ark:/99166/w67m4zh1 (corporateBody)

The U.S. Office of Civilian Defense was established in May 1941 as the Second World War intensified and the likelihood of direct U.S. involvement in the war increased. It was responsible for the overall coordination of preparations for war-related emergencies, though the preparations themselves were organized and executed by agencies at the state and local level. As part of these efforts, civilian volunteers were recruited to fulfill a number of roles, including that of Air Raid War...

Outdoor Advertising Association of America

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Professional and trade association representing the outdoor advertising industry; founded to promote outdoor advertising interests in the United States. OAAA members own and operate billboards, street furniture, transit, or other outdoor advertising displays. Members also include service providers to the industry, users of the outdoor medium, and others supporting its goals. From the description of Poster designs, ca. 1930-1940s and n.d. (Duke University Library). WorldCat record id:...

United States. Department of the Treasury

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The Department of the Treasury was created by an act of Congress (1 Stat. 65), approved September 2, 1789. The orginal act established the Department to superintend the manage the National finances. This act charged the Secretary of the Treasury with the preparation of plans for the improvement and management of the revenue and the support of public credit. It further provided that the Secretary should prescribe the forms for keeping and rendering all manner of public accounts and for the ma...

War Advertising Council

http://n2t.net/ark:/99166/w6fr5ghv (corporateBody)

Fisk, H. Eugene

http://n2t.net/ark:/99166/w6v71htb (person)

United States. War Food Administration

http://n2t.net/ark:/99166/w60k6cqx (corporateBody)